
Connect with Humanity Through Anna® AI
Anna®, our AI-based communication assessment platform, analyzes communications with speed, sophistication, and scalability. Leverage Anna’s patented Compendium to capture human sentiment, gain insights around decision-making, and make strategic people & process improvements.
What Makes Anna® Different
Anna® is built upon 25 years of TPG’s proprietary data, created by evaluating communication and its impact on human behavior.

Mapping Attributes via AI

Anna® transcribes voice recordings to accurate text, including speech pattern flow
Anna® decodes conversations to identify key word patterns
Anna® maps every conversation against 150+ proprietary human behavior attributes
Anna® understands human sentiment, including dialogue intent and semantics
The power of AI paired with communication experts
We partner Anna® with our consultancy arm to deliver you scalable, customized results. Our experts help you maximize Anna’s® analysis through agent coaching, process improvements, and more.
TPG’s Proprietary AI
Knowing what drives human interaction is the key to developing great conversations. Enter: Anna®, the world’s first AI-driven, validated and proprietary conversation evaluation ecosystem.
Her intelligence is designed to help you better understand and influence human behavior, helping you achieve your communication goals.
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Anna® knows:
How to develop or improve communication skills
What triggers human sentiment during conversations
Which factors drive human decision-making
Whether a conversation is compliant with regulations
How to achieve desired communication outcomes
Anna® Knows Sales
Anna’s® knowledge can help your team deliver better CX to achieve acquisition goals. Her analytics empower our state-of-the-art coaching platform, Develop™ , to drive business outcomes while also ensuring compliance and regulations are met.
Analyze prospect interactions for ROI opportunities
Unlock behavioral and procedural sales drivers
Algorithm-led contact center dialogue strategy, coaching, and change management
Drive key acquisition metrics: lead generation, conversion, overall spend


Anna® Knows Service
Improve CX across key touchpoints like customer delight, loyalty, and retention. Leverage Anna’s® understanding of human sentiment, coupled with our expert consulting, to take targeted coaching actions.
Anna® also powers our Review & Remediate offering, helping you strengthen compliance or handle remediations while simultaneously exploring additional CX opportunities.
Voice of customer insights for call, chat, and email interactions
AI-enabled customer experience mapping against 150+ proprietary behavioral attributes
Strategic leadership and CX software for performance management
Positive customer engagement: CSAT impact, resolution rates, customer lifetime value
Anna® Knows Sentiment
Anna® can confidently identify and asses conversations for human influence. Her intelligence goes beyond textual analysis, giving essential context for understanding the “how” and “why” behind information threats and opportunities. Powered by proprietary behavioral mapping featuring billions of data points from over 25 years of human conversation, Anna® has the power to uncover formerly unknown attributes significant to communication success or failure.
Regulation & Risk Management
Establish proactive, tech-led risk management systems
Enhance customer engagement strategy, targeting script effectiveness & adherence
ROI outcomes: cost and risk containment
